25 26 Research conducted after the Tobacco Advertising and Promotion Act 2002 was introduced showed that young peoples awareness of tobacco marketing declined significantly following the ban
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In July 1996 Genest said that everything that Asher/Gould had presented for youth was controversial and would need to be approved several layers up the chain of command.27 He questioned the efficacy of attacking the tobacco industry, prompting Silverman to write Dileep Bal, head of the Cancer Control Branch (which includes TCS), that the only effective method I know of to achieve that [a reduction in tobacco use] via advertising is with the `Manipulation' strategy that we just tested.28 In addition to expressing general concerns about attacking the industry, Genest wanted the phrase Tobacco Industry changed to Big Tobacco.27 Nothing was approved to go into production
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