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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Major Tobacco Companies Tobacco Insider Altria to spin off Philip Morris International Philip Morris to end Marlboro cigarette sales in UK within a decade Reuters Marlboro cigarettes name origin of the brand High Names agency Tobacco Titans The Evolution of Cigarette Advertising
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