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Here are the facts about cigar smoke: Cigar smoke, along with cigarette smoke, contains toxic and cancer-causing chemicals that are harmful to smokers and everyone in the near vicinity

99% less toxicants does not mean that VELO is 99% less risky than cigarettes and VELO contains nicotine, an addictive substance

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Participants can score a grand prize of $15,000 or one of over 23,000 instant-win prizes, including digital Choice Mastercard gift cards valued at $20 and prepaid cards up to $500

It binds partially to the nicotine receptors in the brain and stimulates them

Melissa Doud, program director for GLITC and WNATN, and Spencer Straub, Media & Communications Coordinator for the Wisconsin Tobacco Prevention and Control Program, led the creation of the ad campaign that includes newspaper ads, billboards, website ads and social media posts