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Why is menthol cigarette usage more prevalent amongst Black and African American individuals? It's not just a matter of preference; it's rooted in systemic factors. Historical targeting: Big tobacco For decades, the tobacco industry has targeted Black communities and kids with marketing for menthol cigarettes. Today, menthol cigarettes are more heavily advertised and priced cheaper in Black Campaign for Tobacco Free Making Menthol Black truth Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents Tobacco Control Tobacco companies target young people, Black people and women in menthol marketing It's Not Just Menthol Campaign African American Community Capital District Tobacco Free Communities

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