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2FIRSTS ITC Ltd: India's Diversified Giant Ousts BAT as Global Tobacco Leader ITC Limited YourStory ITC Cigarette Prices Hiked 30%, Volume Impact Seen Limited ITC Ltd has raised cigarette prices across its premium brands, including Gold Flake and Classic, by roughly 30%, slightly below Nomura's expected 3540% Itc tobacco: ITC expects to sell more than Rs 2k cr worth raw tobacco to BAT in FY24 The Economic Times ITC Ltd. has sharply raised cigarette prices across some categories, negating the impact of excise duty on its operating income, according to on ground study by analysts at B&K Securities and InCred. [ ITC's evolution from a tobacco selling brand to a conglomerate over 100 years

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