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Any assumed disclosure could cure deception with a simple explanation that the inherently misleading speech is a lie. [Again, both a good point about the unworkability of the current inherently misleading test under First Amendment doctrine and a good demonstration that the test isnt set up to judge tort claims.] However, the rest of the Central Hudson test can also be skipped, and the speech at issue banned outright, if the speech is in fact, misleading. The standard here is not that of a reasonable consumer, but a subjective standard

Focusing on the benefits of not smoking

It doesnt produce a high, and early studies suggest it could interact with receptors in the brain involved in addiction and stress

While reusable vaping devices may be better for some people, these diffusers require more work and a more significant time investment

Dryer heat can make remaining odour harder to remove, and mould risk rises if damp fabric isn't dried within 2448 hours

The takeaway: people are smoking less, but the people who still smoke premium are largely sticking with what they know