ugly cigarette packaging In 2012, market researchers in Australia set out to find the least attractive colour to use for plain packaging. They determined Pantone 448 C to be the 'ugliest colour in the Big Tobacco's opposition to plain

Big Tobacco's opposition to plain packaging is spin, not substance Winnipeg Free Press Cigarette Warning Labels With Ugly Pictures Deliver Anti Smoking Message Better Than Text Only Warnings Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian Plain cigarette packs become law in UK, France Arab News Cigarette packaging: Can sludge like color deter smokers? CNN Consumer response to standardized tobacco packaging in UK RMHP Dove Medical Press

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