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Motor racing, tobacco company sponsorship, barcodes and alibi marketing PMC Ferrari sponsor denies link to tobacco promotion RaceFans F1 sponsor faces probe as Government adviser claims clever design breaches advert ban This is Money How Marlboro stayed visible after the mid 2000s tobacco crackdown Through the 2000s, tobacco advertising rules tightened across Europe and other key markets, and teams started showing up with alternate liveries to stay To get around F1's regulations about tobacco sponsorship, in the late 2000s, Ferrari used a sort of barcode design on their liveries, that with the car going at full speed, it would look When cigarettes dominated the aesthetics of Formula 1 and MotoGP nss sports
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