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First Versions: Marlboro How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Marlboro a great brand by Philip Morris Inc. File:Vintage Marlboro Cigarettes Transistor Radio, Made in Hong Kong (8670025980).jpg Wikimedia Commons Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Pack of Marlboro Cigarettes, Made by Philip Morris Editorial Stock Photo Image of closeup, pack: 89477568

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