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However, despite progress made smoking is still a significant factor in society, with 28% of men and 25% of women in Scotland being smokers

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Dual users report using e-cigarettes to cut down on tobacco (21%), to save money compared to smoking (16%) and to help them stop smoking (14%)

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Furthermore, light cigarettes are frequently marketed as a gentler and smoother smoking experience, appealing to consumers who may find the taste and harshness of conventional smokes unappealing, which is another important growth-inducing element