Bridgewater Susan - Innovation In Marketing - Paperback Biopsychology Barcode: 9780367497125

Barcode: 9780367497125

They ve even taken the grain from Zlata's family's fields

On September 16

Barcode: 887254720317

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Bridgewater Susan - Innovation In Marketing - Paperback Biopsychology Barcode: 9780367497125Binding: Paperback Description: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle