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Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Camel Wikipedia Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Men's Style Tips and Advice for Men's Fashion, Grooming & Style Joe Camel The Daily Omnivore
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