ugliest color cigarette packages How a "ugly" reduced sales by 32% | Saikat Mazumdar posted on the topic What is the dullest colour

What is the dullest colour in the world? Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C World's ugliest Pantone colour 448C is being used to deter smokers In defense of Pantone 448 C, the so called 'ugliest color' Brafton It's not all about looking beautiful can ugly colours affect sales?

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