Taylor & Francis Ltd - Women Consumption And Paradox - Paperback EASY STAR Description: Winner of The Shingo
Taylor & Francis Ltd - Women Consumption And Paradox - Paperback EASY STAR Description: Winner of The ShingoBinding: Paperback Description: Women are the world's most powerful consumers yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting
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