Fattal Alexander L. - Guerrilla Marketing Counterinsurgency And Capitalism In Colombia - Paperback Uprisings Artist: John Graas

Name: Fattal Alexander L. - Guerrilla Marketing Counterinsurgency And Capitalism In Colombia - Paperback Uprisings Artist: John Graas
Brand: meijijudolehavre.com
SKU: 17671821729
Price: 34.51 USD
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Rating: 4.2151 (9 reviews)

Fattal Alexander L. - Guerrilla Marketing Counterinsurgency And Capitalism In Colombia - Paperback Uprisings Artist: John GraasBinding: Paperback Description: Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing

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