Trias De Bes Fernando (Esade Business School Barcelona) - Lateral Marketing New Techniques For Finding Breakthrough Ideas - Hardcover Freemasonry & Secret Societies But all that changes when

Trias De Bes Fernando (Esade Business School Barcelona) - Lateral Marketing New Techniques For Finding Breakthrough Ideas - Hardcover Freemasonry & Secret Societies But all that changes whenBinding: Hardcover Description: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler the widely acknowledged "father" of modern marketing and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another along with modern product positioning and targeted marketing

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