Stena Line – The Fleet Book branding and route expansion strategies

branding and route expansion strategies were driven by a management team in the UK

one of the Breton farmers

development and the building of this important link over the river Forth

This book looks back at the last six decades of ferry operations in Greece and includes an overview of the ferry operations today

The book concludes by charting the decline of the post war Folkestone – Boulogne service run by British Railways

Stena Line – The Fleet Book branding and route expansion strategiesStena Line is one of the largest ferry operators in the world. Today it services operate in Denmark, Germany, Ireland, Latvia, the Netherlands, Norway, Poland, Sweden and the United Kingdom. Stena Line was founded in 1962 by Sten A. Olsson and since then the company has operated a wide variety of ships. The book includes a brief account of the history of this famous Swedish company. This publication brings together the many interesting ferries that