This Is It! (Milwaukee Gay Bar/1968-2024/70's Logo with Vintage Print Effect) Color:Navy it became The Powerhouse

it became The Powerhouse

international fame

and deliberately uncomfortable — satire that refuses to behave

The original imagery was built through a very male lens

but as a space for connection

This Is It! (Milwaukee Gay Bar/1968-2024/70's Logo with Vintage Print Effect) Color:Navy it became The PowerhouseThis Is It! Milwaukee From 1968 to 2024, This Is It! stood as Wisconsins oldest continuously operating gay bar a bold, simple tavern that became a home for anyone who needed one. Inside those walls: nights full of laughter, drinks, drag, and desperate hope; a place where closeted kids, working class queers, and wandering outsiders could come, be seen, and belong. From resisting shame in the 70s, surviving the AIDS crisis, rallying through Pride