Adams Julian - Behavioural Research For Marketing A Practitioner's Handbook - Paperback KUNSTHALL PRODUKTION Artist: Wood Brothers

Artist: Wood Brothers

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Adams Julian - Behavioural Research For Marketing A Practitioner's Handbook - Paperback KUNSTHALL PRODUKTION Artist: Wood BrothersBinding: Paperback Description: This book the first of its kind provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought including sociology psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think behave