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Bizumic Boris (The Australian National University) - Ethnocentrism Integrated Perspectives - Paperback Windows Programming Title: The Routledge Companion ToBinding: Paperback Description: Ethnocentrism works to reinvigorate the study of ethnocentrism by reconceptualising ethnocentrism as a social psychological and attitudinal construct. Using a broad multidisciplinary approach to ethnocentrism the book integrates literature from disciplines such as psychology political science sociology anthropology biology and marketing studies to create a novel reorganisation of the existing literature its origins and