Du Plessis Erik - The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand - Hardcover Psychological Theory & Schools Of Thought A New Principles of Economics

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Du Plessis Erik - The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand - Hardcover Psychological Theory & Schools Of Thought A New Principles of EconomicsBinding: Hardcover Description: Explore the developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies including personality consumer behaviour decision making and market segmentation. Title: The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand Author(s): Du Plessis Erik Publisher: Kogan Page Ltd Barcode: 9780749461256 Pages: 272 Pages