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Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback 6 Discs Barcode: 9780071843829

Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback 6 Discs Barcode: 9780071843829Binding: Paperback Description: Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data machine learning and AI this key text reviews the issues research and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and merge this with insight from extant research to inform knowledge driven decision making. Adopting a practical and

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Description

Barcode: 9780071843829

Label: Contuse

Description: On 20th November 1979

You can use this section at any time you need help with English during your studies

Barcode: 4056813464931

Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback 6 Discs Barcode: 9780071843829Binding: Paperback Description: Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data machine learning and AI this key text reviews the issues research and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and merge this with insight from extant research to inform knowledge driven decision making. Adopting a practical and

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