Van Der Heijden Kees (Strathclyde Graduate Business School Uk) - Scenarios The Art Of Strategic Conversation - Hardcover Fashion & Beauty Industries Artist: Joe Brown

Van Der Heijden Kees (Strathclyde Graduate Business School Uk) - Scenarios The Art Of Strategic Conversation - Hardcover Fashion & Beauty Industries Artist: Joe BrownBinding: Hardcover Description: Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now Kees van der Heijden brings his bestseller up to date following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more

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