Mckenna Ted - The Jolt Effect How High Performers Overcome Customer Indecision - Hardcover Finance & Accounting This item's title is: I

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Mckenna Ted - The Jolt Effect How High Performers Overcome Customer Indecision - Hardcover Finance & Accounting This item's title is: IBinding: Hardcover Description: For years sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect he and co author Ted Mc Kenna turn their analysis to the vital and growing problem of customer indecision and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand new study of more than two and a half million sales conversations they reveal a surprising truth: only by