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Rogers Beth - Malcolm Mcdonald On Key Account Management - Paperback DPR In this incredible exploration ofBinding: Paperback Description: Malcolm Mc Donald on Key Account Management explores the challenges of winning retaining and developing key accounts. Key accounts are customers who help their suppliers grow and consequently they wield significant power. Although they are the key to market share and revenue growth the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm Mc Donald on Key