Kolb Bonita M. (Lycoming College Usa) - Event Management For The Tourism And Hospitality Industries - Paperback Military Veterans Author(s): Pilgrim David (David Pilgrim

Author(s): Pilgrim David (David Pilgrim University Of Liverpool Uk

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Kolb Bonita M. (Lycoming College Usa) - Event Management For The Tourism And Hospitality Industries - Paperback Military Veterans Author(s): Pilgrim David (David PilgrimBinding: Paperback Description: Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning managing and evaluating all types of events. Chapters cover skills such as visitor segmentation product analysis developing a budget promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such