Transforming the Railways of Central Scotland branding and route expansion strategies

branding and route expansion strategies were driven by a management team in the UK

In 1979 Ole Lauritzen was forced to sell 50% interest in Olau Line to the Germany-based company TT-Line

this book charts Tallink’s course from humble beginnings with a second-hand ferry sailing on one route

this is a must for your bookshelf

‘The Ferry Log’ itself is a month-by-month appraisal of the main happenings

Transforming the Railways of Central Scotland branding and route expansion strategiesFrom the pioneering intercity route to EGIP With the evident success of the Liverpool & Manchester Railway, opened in 1830, there were soon proposals to link Edinburgh, Scotlands capital, with the growing industrial centre of Glasgow. Much engineering effort went into producing a line with gentle curves and gradients apart from the steep access into the Glasgow terminus at Queen Street. Praised as a magnificent line, Scotlands first inter city route