Beveridge Ivana - Intercultural Marketing Theory And Practice - Paperback GATES OF HELL Barcode: 602537460526

Barcode: 602537460526

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Barcode: 803341526174

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Beveridge Ivana - Intercultural Marketing Theory And Practice - Paperback GATES OF HELL Barcode: 602537460526Binding: Paperback Description: With companies actively marketing products and services beyond their borders marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong cross disciplinary theoretical foundation and extensive practice