Zhang Tingting (University Of Central Florida Usa) - Customer Service Marketing Managing The Customer Experience - Paperback MASSACE Barcode: 5060168040503
Zhang Tingting (University Of Central Florida Usa) - Customer Service Marketing Managing The Customer Experience - Paperback MASSACE Barcode: 5060168040503Binding: Paperback Description: This timely book is a comprehensive overview of customer service principles theories and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers managers and their behaviors in organizational setting. The book uses real life applications through examples from business enterprises in
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