Taylor & Francis Ltd - Netnography Unlimited Understanding Technoculture Using Qualitative Social Media Research - Paperback Visual And Mapping Author(s): Cook Michael (Cleveland E

Taylor & Francis Ltd - Netnography Unlimited Understanding Technoculture Using Qualitative Social Media Research - Paperback Visual And Mapping Author(s): Cook Michael (Cleveland EBinding: Paperback Description: Netnography has become an essential tool for qualitative research in the dynamic complex and conflicted worlds of contemporary technoculture. Shaped by academic fields industries national contexts technologies and platforms and languages and cultures for over two decades netnography has impacted the research practices of scholars around the world. In this volume 34 researchers present 19 chapters that examine how they

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