Taylor & Francis Ltd - Media Promotion & Marketing For Broadcasting Cable & The Internet - Paperback Anarchism Supported by experts at the

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Taylor & Francis Ltd - Media Promotion & Marketing For Broadcasting Cable & The Internet - Paperback Anarchism Supported by experts at theBinding: Paperback Description: This fifth edition of the successful Promotion and Marketing for Broadcasting Cable and the Web 4ed takes an important timely look at the newest media venue the Internet. Under its new title Media Promotion and Marketing for Broadcast Cable and the Internet 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from