Joico Blonde Life Violet Shampoo imagemay Just apply a thick layer

Just apply a thick layer to the skin and leave on for 20 mintues and tissue off any excess

Reduces oxidation

remineralizes and softens the skin

Long lasting 24hr deodorising formula

it cleanses the skin without drying it out

Joico Blonde Life Violet Shampoo imagemay Just apply a thick layerFor blonde hair. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair How to use: Apply to wet hair. Lather. Leave in 1 3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2 3 times per week to maintain cool tones.