Jugenheimer Donald - Advertising Account Planning Planning And Managing Strategic Communication Campaigns - Paperback Ska Author(s): Mcmahon Linnet (Retired University

Name: Jugenheimer Donald - Advertising Account Planning Planning And Managing Strategic Communication Campaigns - Paperback Ska Author(s): Mcmahon Linnet (Retired University
Brand: meijijudolehavre.com
SKU: 80853683668
Price: 72.97 USD
Availability: InStock
Rating: 4.837000000000001 (11 reviews)

Jugenheimer Donald - Advertising Account Planning Planning And Managing Strategic Communication Campaigns - Paperback Ska Author(s): Mcmahon Linnet (Retired UniversityBinding: Paperback Description: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world renowned textbook author team this 4th edition has been fully updated to include: Fresh professional examples and mini case studies within each chapter with a more global outlook than previous editions bringing the theoretical concepts to life A new

SKU: 80853683668 · From meijijudolehavre.com

4.8

USD72.97 USD105.97

Pay in 4 interest-free payments of $18.24 Learn more