Massingham Lester - Essentials Of Marketing Management - Paperback Economic & Financial Crises & Disasters Barcode: 826853101813

Barcode: 826853101813

The scholarship presented in this volume adds to those debates by confronting such issues as the role of social media in spreading misinformation mask mandates pandemic politics and the very ethos of what is meant by human and individual rights

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Barcode: 9780786049738

In their totality they provide a goldmine for communication students and scholars

Massingham Lester - Essentials Of Marketing Management - Paperback Economic & Financial Crises & Disasters Barcode: 826853101813Binding: Paperback Description: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated including a new