Percy Larry (Larry Percy Consulting Usa) - Strategic Integrated Marketing Communications - Paperback Microeconomics Barcode: 9781382006033

Name: Percy Larry (Larry Percy Consulting Usa) - Strategic Integrated Marketing Communications - Paperback Microeconomics Barcode: 9781382006033
Brand: meijijudolehavre.com
SKU: 9177973195
Price: 66.17 USD
Availability: InStock
Rating: 4.7353000000000005 (13 reviews)

Percy Larry (Larry Percy Consulting Usa) - Strategic Integrated Marketing Communications - Paperback Microeconomics Barcode: 9781382006033Binding: Paperback Description: This book provides a disciplined systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout attention is paid to balancing theory with practical application how to successfully implement theory for effective communication. Step by step knowledge and understanding builds through the book starting by laying a foundation to provide

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