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Sponder Marshall - Digital Analytics For Marketing - Paperback Inventions & Inventors This item's title is: LiveBinding: Paperback Description: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web digital social