How to Get to Great Ideas FD25 • Troubleshooting Made Easy: Encounter

• Troubleshooting Made Easy: Encounter a knotty problem

you have an inspiration and a model of how to set a direction

(pointing to Claire) That is EXACTLY what she asked for

trivia and confrontational imagery to create a reflective personal history and an examination of female madness

’ Dan Snow ‘Compelling and meticulously researched

How to Get to Great Ideas FD25 • Troubleshooting Made Easy: EncounterThe highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization and any