Pope Adam (University Of Arkansas Usa) - Sustainable Crowdfunding Research - Based Analysis For Communication Campaigns - Paperback DECCA POP Author(s): Goel Sandeep (Management Development

Pope Adam (University Of Arkansas Usa) - Sustainable Crowdfunding Research - Based Analysis For Communication Campaigns - Paperback DECCA POP Author(s): Goel Sandeep (Management DevelopmentBinding: Paperback Description: This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses nonprofits artists and others. Drawing on theory from technical communication and user experience as well as mixed methods research and text mining this book takes an evidence based approach to understanding the successes and failures of crowdfunding campaigns. It examines

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