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Crafted with attention to detail, Gambler Tobacco ensures a consistent and enjoyable smoking experience that won't break the bank
Tort reform groups blasted the lawyers' fees as excessive and claimed the plaintiff's lawyers did almost no work to deserve such large sums of money - a claim that even the lawyers for the tobacco companies and leaders in the public health community say is untrue
well that was certainly not the case with this one
Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
However, there is a 10% restocking fee for returns made after 30 days