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The Pocket Universal Principles of UX no-tag There were rumours of aThis pocket size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles