ugliest color cigarette packages The Politics of Design — The Colour and The Most Boring Type In 2012, Australian health officials

In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C 10 Intriguing Facts related to Colors Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the World's Ugliest Colour REMO Since 1988 Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44

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