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Tobacco plain packaging resources Australian Government Department of Health, Disability and Ageing Australia: Plain Cigarette Packaging a World First Global Voices Cigarette packaging in Australia has changed: Here's what you need to know On April 1, new mandatory changes took effect, including: Health warnings on individual cigarette sticks Updated graphic health In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Cigarette packs are being stripped of advertising around the world. But not in the US. Clear The Air News Tobacco Blog Clear The Air News Tobacco Blog How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study Tobacco Control

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