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Whether it is cigarettes, cigars, heated tobacco, or vaping products brand security is getting increasingly crucial in the uphill battle against illicit and counterfeit products

It becomes essential in the daily struggle to ensure the financial viability of our practices, as we cant afford to miss these payment opportunities

Because of this greater awareness about tobaccos risks for harm, risk equivalencies can add value when communicating about risks associated with alcohol use i.e., equating health loss or harm from standard drinks to health loss or harm from the number of cigarettes smoked

My love for the saturated final puffs at the end of a smoke started with tobaccos like these

Alcalay et al., 2011