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"I am aware of a small town in South Waikato that now has one of these so-called pop-up dairies," Parmar said

11% Timeline of tobacco advertising in NZ 1948 - First campaign by the Department of Health on the harms of smoking

On-pack warnings are very important because they allow us to reach all smokers, but we must recognise that people who have smoked for 30 years differ from young people who are experimenting or who regard themselves as social smokers." The warnings needed to resonate with diverse groups of smokers, and be refreshed regularly so smokers are exposed to multiple reasons for quitting, researchers said

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For someone who smokes a pack a day, this results in a massive annual expense of $12,000 to $18,000 (equivalent to about 800,000 to 1.2 million yen)

Its a deliberate move, really, to make smoking less appealing and, hopefully, get people to quit