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The 1962 advertising ban had as much to do with protecting the state monopoly from foreign competition as it did with protecting consumers health (132), while a 1975 law prohibiting smoking in certain public spaces was limited in its scope and toothless in its enforcement (134)

doi:10.2105/ajph.85.9.1223

A final smoke: Iconic French cigarette brands Gitanes and Gauloises could be BANNED Brands like Gauloise and Gitanes, as well as Lucky Strike, Vogue and Marlboro Gold, face the axe because they are believed to glamourise the unhealthy habit Some of France's most iconic cigarette brands could go up in smoke thanks to French health tsars, it has been reported

These cards were placed inside packs with pictures of celebrities, sports players, and other popular figures on them for easy identification

Indeed, the plain pack with only the name Vogue was rated as more appealing by a greater proportion of women than the Vogue pack that also featured the descriptor bleue (60% versus 39%, respectively)