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Philip Morris to give up cigarettes, how to reinvent? Peter Fisk posted on the topic LinkedIn 1977 More brown filter cigarettes red green Much More? Vintage ad eBay More, 120 Red Box Cigarettes and more hi res stock photography and images Alamy A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Brand Ranking Released Tobacco Reporter
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