For the year ended 31 December 2025 Group reported m New Categories m Traditional Oral m Combustibles m Other m Revenue 25,610 3,621 1,043 20,201 745 Impact of translational FX 804 52 30 686 36 Revenue at 2024 exchange rates (see page 47) 26,414 3,673 1,073 20,887 781 Profit from operations 9,997 Operating margin 39.0% Adjusting items (see page 49) 1,575 Impact of translational FX 364 Adjustments in respect of Canada1 (308) Adjusted profit from operations as adjusted for Canada 11,628 vs 2024 2.3% Adjusted operating margin as adjusted for Canada 44.0% Other costs that are not attributable to categories 2,053 Category contribution as adjusted for Canada 13,681 442 798 12,235 206 Category contribution margin as adjusted for Canada 51.8% 12.0% 74.3% 58.6% 26.4% Category spend (Marketing Investment and R&D) 3,860 1,703 91 1,992 74 Adjusted gross profit as adjusted for Canada 17,541 2,145 889 14,227 280 vs 2024 3.4% 11.0% -0.9% 2.5% 8.9% Adjusted Gross margin as adjusted for Canada 66.4% 58.4% 82.8% 68.1% 35.8% Impact of translational FX 483 29 26 414 14 Adjusted gross profit at current rates as adjusted for Canada 17,058 2,116 863 13,813 266 For the year ended 31 December 2024 Group reported m New Categories m Traditional Oral m Combustibles m Other m Revenue 25,867 3,432 1,092 20,685 658 Profit from operations 2,736 Operating margin 10.6% Adjusting items (see page 49) 9,154 Adjustments in respect of Canada1 (520) Adjusted profit from operations as adjusted for Canada 11,370 Adjusted operating margin as adjusted for Canada 44.0% Other costs that are not attributable to categories 1,848 Category contribution as adjusted for Canada 13,218 249 840 11,931 198 Category contribution margin as adjusted for Canada 51.1% 7.3% 76.9% 57.7% 30.1% Category spend (Marketing Investment and R&D) 3,747 1,683 58 1,947 59 Adjusted gross profit as adjusted for Canada 16,965 1,932 898 13,878 257 Adjusted gross margin as adjusted for Canada 65.6% 56.3% 82.2% 67.1% 39.1% at Constant FX 1
The frequency of consumption is measured using a scale of five options: never, once a month, 24 times a month, 23 times a week, and 4 times a week
In 2020, more than 5.2 trillion cigarettes were sold to over a billion consumers, with a global retail volume estimated to be worth $717 billion
Mix some pepper and water in a spray bottle and spray the solution around your home in places like under the refrigerator, behind the couch, or on the walls basically, anywhere warm or anywhere youve seen a gecko
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painted the Mona Lisa The "Mona Lisa" was painted on a poplar panel, as were many works in Europe at the time
