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Light Up, Inhale, and Enjoy Light Up and Inhale: Place your lips on the mouthpiece, light the open end, and inhale

A pack of White House cigarettes, a brand of tobacco product, typically sold in a rectangular pack

Findings from other ITC countries that introduced new, larger PHWs at the same time as plain packaging suggest that plain packaging is likely to have the strongest impact on increasing health warning salience when it is implemented in combination with new and larger PHWs

Several limited edition packs were also made available by ITC

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