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Marketing Cigarettes to Men Sociological Images Joe Camel The Center for the Study of Tobacco and Society 1981 Camel Lights Cigarettes Vintage Ad "Camel taste" Antiques, Art, Vintage Now we know John Wayne was a Camel man. More people puff on Camels than any other cigarette! Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe
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