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: The disruptive technology of e-cigarettes provides an opportunity to dramatically transform the cigarette business in ways that were previously unimaginable

Reducing cigarette consumption, particularly in the most affected regions and communities, is critical not only to save lives and narrow health inequalities, but also to protect our environment from one of the most pervasive forms of plastic pollution.

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Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health, and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more

There was even a spin-off comic strip

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